To cast a vision and develop strategies for the benefit of Greenville's future success. 


There are 5 sub-committees, each with at least on representative on the joint steering committee.

  1. Residential Neighborhoods
  2. Commercial Blocks/Downtown
  3. Recreation, Arts & Entertainment
  4. Economic Development
  5. Organizations & Institutions 


  1. Cast a vision for Greenville. 
  2. Answer questions like:
    • Who/What are we now as a community?
    • Who/What do we want our community to look like in 20 years?
    • What is our community identity? (Defining who we are and/or who we want to be.)
    • What are our strengths we can leverage to get where we want to be?
    • What are our weaknesses that are hindering our growth and success?
    • Why do people leave Greenville?
    • Why do people stay?
    • What are other communities doing to promote growth?
  3. Inspire the community to action.

The task force, with help from council, will host a survey event, to hear from the community. It will also be available online.

  1. Make recommendations to:
    • Borough Council
    • Government Study Commission
    • Planning Commission

Why do you choose to live in Greenville?

In a word: potential. Greenville is a place that has the potential to be so much more than it currently is. Everywhere you look, there’s work to be done, and for someone who likes to problem-solve and dream for the future, this is a place where you will always have something to do if you choose to be involved.
— Sean Hall, Councilman

In small towns, community development is economic development.

If community development – compared with economic development – is generally considered to include a broader set of activities aimed at building the capacity of a community, then these case studies demonstrate that capacity-building and other strategies typically associated with community development are analogous with actions designed to produce economic outcomes. This is especially true, it seems, when these efforts are included as parts of a comprehensive package of strategies designed to address a community’s core challenges and opportunities. → read more

Greenville faces many problems that are not entirely unique to this community. Many communities, of various sizes and cultural make-ups, are dealing with the same fundamental issues. Greenville's solutions, however, will need to be unique to serve it's specific purpose and vision. An article titled Face it, Erie: It's up to us gives some insight into the necessary perspective in achieving a new and better Greenville community. 




It's up to us

Plan for city identity establishment and city marketing

Downtown Revitalization in Small and Midsized Cities Executive Summary

How Small Towns and Cities Can Use Local Assets to Rebuild Their Economies: Lessons From Successful Places

UNC School of Government: Case Studies in Small Town Community Economic Development


What is a SWOT analysis?

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is used by product and marketing teams during strategic planning to identify what their product is doing well, where it can improve, and how it fits in the competitive landscape. It can also be applied even more strategically at the company level. However, the explanations below assume that you will use them for product planning purposes (unless otherwise indicated).

There are many different types of SWOT analyses that can be done. Most are split into internal factors (strengths and weaknesses) and external factors (opportunities and threats). To fully understand the benefits of this planning tool, you must first understand the various components and how teams should address them.


Strengths are an internal assessment of the product's attributes that give it an advantage over other products. These can be features of the product or characteristics of the business. For example, a strength of one product may be its wide range of integrations, while for another, it is veteran product leadership.


Opportunities are usually external to the product and can range from partnerships to new markets. These can also be future product expansion opportunities — expressed as unmet customer needs that the team has identified.


Similar to strengths, the weaknesses component of the SWOT analysis is an internal assessment of the product's attributes that put it at a disadvantage when compared to alternatives. For example, a weakness could be a key feature that the product is lacking.


Threats are typically external factors impacting the product. These factors can be anything ranging from economic factors to emerging technology. Ultimately, these threats are the obstacles facing the business and what could adversely affect the product in the future.